Below you will find a conversation on modern media trends and technologies.
Along with the distribution and production of digital content, media consumption habits are also being greatly affected by technological improvements. The portability of smart devices has moved the way that audiences are consuming media towards a constant and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a rigorous schedule. Instead, nowadays, consumers can view, listen or access material as and when website they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has caused an improvement in content production as customers are rapidly watching programs and constantly seeking out new things to watch.
Generally, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern-day society, the development of mobile phones has caused a few major shifts in the way media is shared and provided. Among the most influential developments in the media industry is the integration of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the ability to deliver video, text and audio content, mobile phones are the ideal tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly dealing with reformatting their content to prioritise smartphone ease of access. Presently, trends which are popular on social networks are particularly influential for media companies to observe. Namely, short form video and global television are gaining traction for providing appealing and accessible material for audiences around the globe.
Over the past couple of years, as society has come to be dependent on mobile phones, technology has become the focus of attention for many regions of industry. The rise of smartphones has basically reshaped the media industry, causing new developments in the way media is created, distributed and consumed. Before the era of digitalisation, media has been typically consumed in standardised formats such as paper publications and television or radio transmissions. However, more just recently, the media landscape is demonstrating a palpable shift towards mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would recognise that the smart device era has in fact, compelled the media industry to reinvent its business models and strategies, disrupting standard outlets and avenues for media access and intake, with a series of new and progressive digital media examples.